
Public Relations Masterclass
- 14k+ Students
- 15h 20min
- 4.7 Reviews
This Masterclass on PR Fundamentals will empower students, entry-level PR professionals, founders, start-ups, and those who want to offer PR as a service to take the first step towards learning how to secure media features.
You’ll develop an understanding of the fundamental principles and execution tactics that go into getting featured in the media – how to execute AND why you need to do each step. Everything will be delivered in a simple, easy to understand way with resources for you to walk away with. You’ll confidently be able to find and connect with the right reporters and see your name, your company, or your clients in the media.
What you'll learn
- How to get yourself and/or your clients featured in the media
- The basics of PR - what, who, why, how
- How to write a pitch that gets noticed
- How to identify the right contacts and publications
- How to monitor and track your success
- How to plan your day for PR wins
- BONUS: What to do AFTER getting your PR win
- BONUS: Templates, guides and checklists to align with each of these items to get started ASAP
Course Introduction
Welcome to the Public Relations Masterclass – Media Relations How To for coaches, founders, service providers, and students. This should be used as a guide and starting place to understand the basic fundamentals of getting you, or your clients, featured in the media.
If you are a new or recent grad, this course will empower you to stand out from other candidates as you will have training to reference, assignment examples to share, and a certificate showing you completed this course.
If you are looking to pitch your clients or yourself, you’ll know the exact steps to take to secure these placements and become an expert!
Learn from a media maven and Agency Growth Specialist who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE
Learn from someone who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE
Experience
Learn from someone who has secured hits in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE
Grow
Become a media maven and a friend to journalists. Don't be the person that gets blocked!
Level Up
Learn the exact step-by-step process on how to pitch that I teach to professionals and agencies
Resources
Get templates, checklists and other resources to help you excel and start ASAP
Confidence
Become confident that you learn PR without going to school and secure press hits for yourself and/or your clients
Brand Awareness
Generate organic (free) awareness for your brand or your clients' to get in front of the right target audience
Could this be you?!
Leveraging a decade of experience in public relations and marketing agencies, professional development was always truly important for me.
Not just for me, but especially for those starting their careers or wanting to learn a new skill.
When I first started in PR, I studied, I read, I tried everything possible just to know if it works. I quickly was given the title of media maven because of my knack for building relationships, securing hits, and thinking ahead.
I realized that what we learn in school doesn’t really prepare you for HOW to execute and think through public/media relations.
And that many internships didn’t focus on training the intern, rather doing busywork that doesn’t teach you PR.
I also learned that all businesses and entrepreneurs can benefit from PR and media awareness, but many cannot afford to hire an agency or public relations consultant.
That’s why I created the Public Relations Masterclass. To help people level up and take their future into their own hands.
This class is ideal for entry-level professionals, students, start-ups, service providers, and founders who want to get themselves or their clients published in the media.

SECURE YOUR SPOT
Get on the waitlist for a discount!
Masterclass closes 3/31/21
Join the Masterclass to become a media maven and master the steps needed to secure publicity.
MASTERCLASS
$499- Masterclass to become an expert
- Templates to get you started quicker
- Checklists and guides to reference after the class
VIP
$750- Masterclass to become an expert and all templates and guides
- One 40 minute 1:1 call with Erin on how to directly use these skills in your business or how to use this class to secure your next job
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