Public Relations Masterclass

This Masterclass on PR Fundamentals will empower students, entry-level PR professionals, founders, start-ups, and those who want to offer PR as a service to take the first step towards learning how to secure media features.

You’ll develop an understanding of the fundamental principles and execution tactics that go into getting featured in the media – how to execute AND why you need to do each step. Everything will be delivered in a simple, easy to understand way with resources for you to walk away with. You’ll confidently be able to find and connect with the right reporters and see your name, your company, or your clients in the media.

4.5 (4,699 ratings)

 4.5/5

What you'll learn

Course Features

On-demand video and audio
Email Q&A and support
Downloadable resources
Access for 1 year
Access on mobile and desktop
Certificate of Completion

Course Introduction

Welcome to the Public Relations Masterclass – Media Relations How To for coaches, founders, service providers, and students. This should be used as a guide and starting place to understand the basic fundamentals of getting you, or your clients, featured in the media.

If you are a new or recent grad, this course will empower you to stand out from other candidates as you will have training to reference, assignment examples to share, and a certificate showing you completed this course.

If you are looking to pitch your clients or yourself, you’ll know the exact steps to take to secure these placements and become an expert!

Learn from a media maven and Agency Growth Specialist who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE

Learn from someone who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE

Experience

Learn from someone who has secured hits in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE

Grow

Become a media maven and a friend to journalists. Don't be the person that gets blocked!

Level Up

Learn the exact step-by-step process on how to pitch that I teach to professionals and agencies

Resources

Get templates, checklists and other resources to help you excel and start ASAP

Confidence

Become confident that you learn PR without going to school and secure press hits for yourself and/or your clients

Brand Awareness

Generate organic (free) awareness for your brand or your clients' to get in front of the right target audience

Could this be you?!

★★★★★ 5/5

I began working for Erin in college as an intern for almost a year where she taught me more than I could have ever learned through a class. With her full help and guidance I was fortunate enough to be hired on her team. There, she promised to teach me everything she knew. I have since been promoted and I still attribute everything I know in the world of PR and business to her. She is by far the best teacher and leader I have had, not only in the workplace but in life as well. Erin is the most organized, efficient, and motivated leader I have worked under, which is why the clients she takes on are so successful.

Hunter A.

Public Relations & Marketing Assistant

★★★★★ 5/5

She ... trained my junior staff, and gave me my sanity back. My coordinator feels empowered and confident, and is now more proactive, which in turn saves me even more time and helps her grow professionally. She sees a future for herself and has been active in seeking professional development opportunities ever since working with Erin.

Gillian S.

Agency Owner

★★★★★ 5/5

The PR Masterclass was more helpful than I could've imagined! It was easy to understand and taught me everything I didn't lean in my PR classess. I felt ready to apply for PR jobs and was hired by one of my goal companies. I couldn't be more thankful!

Michelle C.

Public Relations Coordinator

★★★★★ 5/5

I've had multiple internships but never felt like I learned much. After going through the PR Masterclass, I finally felt like I could come to my internship and prove that I could help with building media lists and comign up with pitch ideas for clients. I was finally able to prove myself and got hired full-time. Thank you so much, Erin, for creating the PR Masterclass.

Holly M.

Public Relations Assistant Account Executive

★★★★★ 5/5

As a solopreneur, who just started her business, I don't have money to hire a PR consultant or agency, so when I found the PR Masterclass I was excited to try it out. I have no PR background but was able to go through the program and create my one-woman PR department. Understanding the process and how to set up my week to include PR was a game-changer. I've been able to get my business some exciting media articles and was able to show my intern how she can help me do some parts. I would recommend any startup founder or solopreneur to get the masterclass now. It's worth the investment!

Amy L.

Solopreneur

Your Instructor
Erin James

Leveraging a decade of experience in public relations and marketing agencies, professional development was always truly important for me.

Not just for me, but especially for those starting their careers or wanting to learn a new skill.

When I first started in PR, I studied, I read, I tried everything possible just to know if it works. I quickly was given the title of media maven because of my knack for building relationships, securing hits, and thinking ahead.

I realized that what we learn in school doesn’t really prepare you for HOW to execute and think through public/media relations.

And that many internships didn’t focus on training the intern, rather doing busywork that doesn’t teach you PR.

I also learned that all businesses and entrepreneurs can benefit from PR and media awareness, but many cannot afford to hire an agency or public relations consultant.

That’s why I created the Public Relations Masterclass. To help people level up and take their future into their own hands.

This class is ideal for entry-level professionals, students, start-ups, service providers, and founders who want to get themselves or their clients published in the media.

SECURE YOUR SPOT

Get on the waitlist for a discount!

Masterclass closes 3/31/21

Join the Masterclass to become a media maven and master the steps needed to secure publicity.

How to Install our App?

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