Learn the fundamentals.
Get results.


Learn about public relations (PR) and the art of media relations so you can get your clients featured in the media.

A course for people and businesses

who want to connect with the media like an expert


Learn from someone who has secured media placements in Forbes, Fortune, Wall Street Journal, Well + Good, Good Housekeeping, Good Morning America, Parents, Real Simple and more!

Level Up

Learn the exact step-by-step process on how to pitch that I teach professional agencies

Brand Awareness

Generate organic (free) awareness for your brand or your clients' to get in front of the right target audience. Let the media be your next supporter.


Be confident when emailing journalists and become a resource for them, authentically. Don't be that person that gets blocked!

Success is the result of perfection, hard work, learning from failure, loyalty, and persistence

This Masterclass on PR Fundamentals will empower students, entry-level PR professionals, agencies, organizations, and those who want to offer PR as a service to take the first step towards learning how to secure media features.

You’ll develop an understanding of the fundamental principles and execution tactics that go into getting featured in the media – how to execute AND why you need to do each step. Everything will be delivered in a simple, easy to understand way with resources for you to walk away with. You’ll confidently be able to find and connect with the right reporters and see your name, your company, or your clients in the media.


Get Yourself And/Or Your Clients Featured In The Media

Become a media maven and start securing press placements!


The Public Relations Masterclass

As someone who has worked in PR and as a media relations specialist for nearly a decade, I’ve taken everything I’ve learned and built it into a comprehensive online masterclass that is focused on teaching, supporting, and empowering participants.

I’ve mentored many young PR professionals and advised start-ups and generational businesses and if there is one thing I’ve learned, it’s that the true act of media relations is not shared enough. In order to get results, you have to understand the process from start to finish and put yourself in the reporter’s shoes.

Stage 1

PR 101

You can’t expect success without understanding the basics. We’ll start with understanding what PR / media relations is – who, what, why, how. You’ll get a deep understanding of how to get yourself and/or your clients featured in the media and what journalists are looking for. All too often experts and businesses think they have an amazing story that everyone will care about, when in fact it may not be. Figure out how to build the right story.

Stage 2

List Building

You can have an amazing story, but if you aren’t going after the right people, it won’t get shared. We’ll go over how to identify the right contacts and the best way to get in touch with them. You’ll also get a template on how to build the ideal list to help you thrive and get those placements!

Stage 3

Writing for A Response

After we identify the right contacts, we’ll talk about how to write a pitch that captivates them. That gets them excited and eager to respond to you to hear more. Even if you have the best story, if it isn’t presented in the best way, it may go right to their trash folder. Journalists get a lot of emails every day, so find out how to cut through the clutter.

Stage 4

The Process

Now that you’ve learned what media relations is, how to identify the best contacts, and how to write a pitch that captivates them, you”ll learn the process for actually pitching. The best times to pitch, when to follow up, how to be helpful when they ask for more information or answers to questions, how to monitor and track your success, and how to plan your day for PR wins. There are many parts that go into getting media features, that you can’t overlook even one step.

Two women consulting data on the computer

Stage 5

Monitoring & Reporting

Whether you work directly for a company or an agency, it’s not just about the wins but how you share them. You’ll learn how to find, track, and share all the amazing results you and your team get. This is a critical part of PR and you don’t want to overlook it!

That's not all... BONUSES!


Video Walkthroughs

Screenshare walkthroughs as I show you exactly how to build a media list, find contacts, and media monitor with Google



To get started, you’ll get a workbook to help you take notes throughout the course. Once you’ve gone through the course, you now have a handy resource to reference at any time on the most important things you learned. It’s also a great please to write down questions you have for us and your team.


Templates + Exercises

Set exercises that come with templates for you to build a media list, write a pitch, and find the right media contacts. This course isn’t just about learning, it’s about taking action!


A Day In The Life

A bonus module on what a day in the life may look like for a junior staff member so you can feel confident from day one.


Managing Up

A bonus module on how you can manage up in your role. Managing up shows you are trustworthy, responsible and know your sh**! It will enable you to move up over those who aren’t doing these things and so you can become the go-to for your manager when they need support on a big project.


Inhouse vs In-Agency

Bonus module on the difference between working in-house vs at an agency.

Who is this for?

Reach that next step with a little support.

Welcome to the Public Relations Masterclass – Media Relations 101 for agencies, service providers, young professionals, and students. This should be used as a guide and starting place to understand the basic fundamentals of getting your clients featured in the media. 

If you are a new or recent grad, this course will empower you to stand out from other candidates as you will have training to reference, assignment examples to share, and a certificate showing you completed this course.

If you are looking to pitch your clients or yourself, you’ll know the exact steps to take to secure these placements and become an expert!

Agencies & Organizations

Ideal for agencies and organizations that want to provide their PR staff with more training, ideally those with little to no current experience.

Students & Classes

Perfect for the student who wants to get ahead and be prepared to get a job after graduation or go out on their own. PR classes at school are great, but they don't teach you HOW to actually do the most important things.

Young Professionals

Whether you are looking for more skill building on your own or your company is looking to help propel you forward, this masterclass is the perfect way to improve your skills. Looking to get a new job, a promotion or a raise? Adding a new skill might just be the way to do it.

Have a lot of questions?

I Got You

As you go through the program, you’ll find yourself asking the questions every person learning media relations has.

Don’t worry, we’ll go over all that and if you still have questions, you can reach out to my team and me and we’ll be ready to provide more explanation.

We want to hear from YOU. This may be an online course, you still get direct access to me and my team to ask questions so you can truly benefit from this program. 

You’ll get answers to questions like…

Better than Google

Better than a textbook

Learn from a media maven and Agency Growth Specialist who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE.

I’ve trained many PR professionals on media relations best practices
and am now sharing all my secrets with you! You’ll get 71 minutes of video training in this course plus templates and a workbook.

Let's TakeA Closer Look At Each Module...

71 minutes of video to help you excel




PR Dictionary


How to Find the Right Contacts

With exercise + template


How to Build A Media List

With exercise + template


Pitching Best Practices

With exercise + template


Monitoring & Reporting

With video walk throughs


In-House vs Agency



Managing Up



A Day In the Life


Still Not Sure?

See What Others Have to Say

It’s time to
invest in yourself
& your dreams.


For one user

One User

One-Time Payment
$ 197


For schools, organizations, and businesses. We can customize the program as needed to fit your business and provide a group rate so everyone can participate.


Email info@publicrelationsmasterclass.com with additional questions.

Your Instructor

Hi! I’m Erin. Leveraging a decade of experience in public relations and marketing agencies, professional development was always truly important for me.

Not just for me, but especially for those starting their careers or wanting to learn a new skill.

When I first started in PR, I studied, I read, I tried everything possible just to know if it works. I quickly was given the title of media maven because of my knack for building relationships, securing hits, and thinking ahead.

I realized that what we learn in school doesn’t really prepare you for HOW to execute and think through public/media relations.

And that many internships didn’t focus on training the intern, rather doing busywork that doesn’t teach you PR.

I also learned that all businesses and entrepreneurs can benefit from PR and media awareness, but many cannot afford to hire an agency or public relations consultant.

That’s why I created the Public Relations Masterclass. To help people level up and take their future into their own hands.

This class is ideal for entry-level professionals, students, start-ups, service providers, and founders who want to get themselves or their clients published in the media.


Frequently Asked Questions

Results you may experience include (but are not limited to):

  • Confidently knowing who to go to to share a story
  • Confidently writing the pitch that gets you noticed
  • Building relationships with media for the long-term
  • Visibility for yourself or your clients which helps increase sales and brand awareness

The PR Masterclass was developed from years of experience getting clients and myself featured in the media. I’ve worked with clients in the areas of home decor and kitchen products, baby products, doctors and other healthcare experts and facilties, schools, technology products, software companies, and more.

Yes! Although we are based in the USA, media relation is executed in a similar way around the world. The tools you use may be a little different, but the art of media relations is the same.

Yes, we offer group discounts for 3+ people or you can do a custom masterclass just for your team or class, live (virtual) or prerecorded. Submit the form above and we’ll reach out.

Visit www.erinjames.co to learn more about Erin and why she is the perfect person to help you excel in PR.